The Business Development Representative (BDR) automates the first steps of commercial prospecting. It identifies new leads, sends personalized messages, and qualifies prospects before sending them to a sales representative. Its operation combines data enrichment, writing adapted emails and monitoring responses. Users are sales and marketing teams, especially in B2B businesses. The benefits: increase in the volume of leads processed, consistency of reminders, and free up of time for salespeople to focus on negotiating and signing.

• Hubspot
• Salesforce